Broadplay - RE411 WEBSITE


10 Reasons Real Estate Agents Need to Embrace Video Marketing

January 2018

Image result for video marketing real estate

I’m the first to admit I often have trouble embracing change, and I’m likely only getting worse as I grow older. Along these lines, those in the real estate industry are also notorious for being slow to accept the ongoing evolution of their industry.

We shouldn’t be too surprised by this, given that the average age of a realtor is 57. However, this doesn’t change the fact that they need to keep up to date with the latest developments to stay on top in the ‘dog-eat-dog’ world of real estate.

Of course, as in a lot of jobs (and life in general), it’s all about your mindset and having the ability to see any changes as a challenge rather than a problem. One such area of real estate agents need to take advantage of is video marketing, at least if Inman News contributor Kathryn Royster is to be believed!

Here’s some of the interesting facts I took away from the article:

1) 92% of homebuyers’ use the internet to help them buy a home.

2) By contrast, 87% of homebuyers’ use an agent. (I’ll admit I did a double take with that one. The figure isn’t that much lower!)

3) The average homebuyer spends three weeks researching real estate online before they even call an agent.

4) 85% of buyers and sellers want an agent who has video marketing.

5) By comparison, only 15% of agents actually have a video presence.

6) Studies indicate having a video increases listing inquiries by 403%. (Yes, you read that right.)

7) Along the lines of ‘a picture speaks 1,000 words’, one minute of video is worth 1.8 million words – the equivalent of 3,600 web pages of text.

8) 80% of viewers remember what they’ve seen in online videos.

9) Including video in your marketing emails will double the click-through rates.

10) This will also have the duel effect of reducing email subscriber opt-outs by 75%.

Overall, I obviously can’t force you to embrace the need for video marketing. However, as per point 5, if you do decide to go down this road, keep in mind it will give you a major edge over your competition, with video-savvy agents still a rare species.

(Remember, it’s a challenge, not a problem. Good luck!)

Photo credit:


The Benefits of a Responsive Web Design and Mobile Marketing

December 2017

Smartphones have become an indispensable part of our daily lives, with penetration having risen to 56% of the Canadian population. People are becoming increasingly reliant on their devices, as evidenced by 66% accessing the Internet every day on their smartphone and almost never leaving home without it.

Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the constantly connected consumer. All marketing should include mobile considerations, because that is where your customers are now. (Or soon will be!) If you have a website, consider making it responsive to appeal to your mobile audience:


A responsive website looks great on all mobile devices and eliminates the need for multiple versions of your website for computers, tablets and smartphones. The question is, what exactly is responsive design for websites?

Simply put, when a responsive design is viewed on a desktop, it looks like a typical website, with a header and four columns of text. However, when it’s viewed on tablets, the website reorganizes its content into three columns (or two columns for smaller smartphone screens), together with bigger clickable buttons. In other words, the website ‘responds’ to the size of the screen.

When someone logs onto your website via their smartphone, not only is the content easier to view, but it is also actionable. All of your contact information (including phone, email and address) can be clicked and used to make a call, send an email, or get directions to your office with the help of built-in GPS and maps. Essentially, your website becomes a live business card with responsive design.


With real estate, buyers have the added benefit of browsing for listings in proximity to their physical location. Ensuring clickable phone numbers and emails are part of your mobile website, as well as leveraging location-based searches on mobile, will make it easy for buyers to connect directly with you.

Responsive design is the closest tool available today for future-proofing your marketing communications. If you want to reach your buyers on mobile devices, you have to make sure all of your web properties function elegantly on those hand-held devices.

Consumers are becoming more comfortable with using their smartphones for a wide variety of tasks. Extending advertising strategies to include mobile and developing integrated cross-media campaigns can reach today’s consumers more effectively.

Now that you have a better understanding of responsive web design and mobile marketing, click here to see how RealEstate411 can help.


7 Fun Real Estate Facts

November 2017

taylor.'s Photo

No matter whether you’re a realtor, a home owner, a home buyer, a landlord or renter, there’s no denying real estate can be pretty stressful at times. As such, we thought we’d lighten the mood with eight fun facts about the industry:

1) It is often claimed that In Scotland, when someone finishes paying off their mortgage, they paint their front door red. (For the record, after doing some research, I found nothing concrete to support this theory, but it still sounded like a fun one to include.)

2) Warren Buffett is renowned for being one of the richest men in the world. However, he still lives in the same house, which he purchased for $31,500 in 1958. I’m sure there’s a lesson in there somewhere……..

3) Charles “Pretty Boy” Floyd may have been one of the most well-known gangsters of the Great Depression era, but he was still perceived in a positive light by the general public. When robbing banks, Floyd would often destroy mortgage documents, thus freeing citizens from their debt.

4) The Burj Khalifa tower, standing at 2,722 feet, is known for being the tallest man-made structure in the world. In fact, it is so tall, you can watch the sunset from the base of the building, and then take an elevator to the top, and watch it all over again!

5) Monopoly is known to most people as a fun board game. (Except when it’s 2:00 am and you’ve been playing the same game for six hours.)However, it was originally designed in 1903, to help people understand the broken nature of Capitalism.

6) Since 2005, Utah has given free housing to homeless people, cutting homelessness by 74 percent. Maybe this is something the rest of the United States should consider, especially given that there are five times as many vacant homes compared to homeless people.

7) When Apple built a new data server in North Carolina, they paid $1.7 million to a couple, for one acre of land. The couple originally bought the land 34 years earlier, for just $6,000. While this is an exceptional case, do you need any more motivation to get on the property ladder!

Photo credit: @taywalker16